# madeXus — Culture. Women. Sport.

> madeXus is the cultural intelligence agency that connects brands authentically with women's fandoms — through strategy, media, creators, and activations.

## About

madeXus is an independent, culture-first creative agency based in Los Angeles. Founded by Tish Galindo, we specialize at the intersection of women, sports, and the fandoms driving the biggest cultural shift in a generation. Our team lives inside these communities — that's how we operate.

We built Women Raise the Game (WRTG) as our proof: a media platform, community, and cultural engine demonstrating how brands become part of women's sports culture. Now we help brands do the same.

## What We Do

- **Media Planning & Buying**: Strategic media that reaches women where they actually engage. Data-driven, culturally intelligent, fandom-first.
- **Fandom Marketing Consultation & Campaign**: Strategic consultation and full campaign execution for brands ready to tap into women's fandoms.
- **Creators & Proprietary Creator Ad Network**: A curated network of women-led creators who drive authentic brand conversations across sports, lifestyle, and culture.
- **Women Raise the Game (WRTG)**: Our proprietary media platform — a brand, community, and cultural engine for women's sports culture.
- **Culture, Women, Sport — Briefs & RFPs**: Full-service brief development and RFP response for brands investing in the women's sports and culture space.

## Positioning

We are the insiders. Most brands don't know how to connect with women audiences authentically. They run campaigns AT women instead of being part of the spaces where women drive culture. madeXus is different — we live inside women's culture and we help brands show up authentically. Intelligently and at scale.

## Key Facts

- Independent, woman-owned creative agency
- Based in Los Angeles, California
- Positioning: Culture. Women. Sport.
- Proof point: Women Raise the Game (womenraisethegame.com)
- Clients include: Nike, Coca-Cola, Samsung, Expedia, Invisalign, P&G, UCLA Health, VRBO, Intuit, AT&T, Boldyn Networks, Kindli, Mielle

## Leadership

- **Tish Galindo** — CEO & Founder
- **Tamala Barksdale** — Chief Strategy Officer
- **Christopher Roberts** — Managing Director
- **Yvette Villanueva** — Senior Director of Growth & Partnerships

## Contact

- Website: https://madexus.com
- Email: yvette@madexus.com
- Women Raise the Game: https://womenraisethegame.com